The backstory.

We started with the customer. Ended up worshipping the velocity chart. The humans got lost.

Dark Agile

People become headcount. Not humans who build things.

Jeffries called it Dark Scrum. Same disease, bigger org. See the divide

What agile actually said

Agile never started as a delivery machine.

Tap a card.

Individuals

Over process

Individuals

  • Listed first in the manifesto
  • Buried under rollout pressure
  • Pushed to change, rarely encouraged

Collaboration

Over contracts

Collaboration

  • Stay close to the customer
  • Ship, learn, adjust
  • Humans still in the room

Trust teams

Motivated individuals

Trust teams

  • Build around motivated individuals
  • Give environment and support
  • Trust them to get it done

How it went wrong

Three shifts. One drift.

Customer-centric

Agile sold as customer focus. Listen sooner. Ship what matters.

Product-centric

Then velocity took over. Dashboards. Output. People turned into numbers.

Human-centric

Human-centric puts both back. Who receives it. Who builds it.

The drift

We kept the shipping part.

Product only

What we kept

Product only

  • Dashboards and rollouts
  • Customers became metrics
  • Teams became velocity

Humans left

What we lost

Humans left

  • Still on the slide, not in the center
  • Progress became output
  • We abandoned who it was written for

The answer

Put both humans back.

We humanize agile

Receives

The customer. Human. Back in the journey.

Delivers

The team. Human. Back in the room.

Both

From design through scale. Both sides of the promise.

Measure the drift

Trust never left the page. It left the room.

Take the Index
Agile Manifesto, 2001
Individuals and interactions over processes and tools.
Beck, Cockburn, Fowler, Jeffries, Sutherland, and twelve others
Agile Manifesto
Build projects around motivated individuals. Give them the environment and support they need, and trust them to get the job done.
The Twelve Principles of Agile Software
Martin Fowler
If you want to succeed in doing software development, you need to find good people that work together at a human level, so they can collaborate effectively. The choice of what tools they use or what process they should follow is second order.
The State of Agile Software, 2018
Alistair Cockburn
People's characteristics are a first-order success driver, not a second-order one. In fact, I have reversed the order, and now consider process factors to be second-order issues.
Characterizing People as Non-Linear Components, 1999
Ron Jeffries
Too often, at least in software, Scrum seems to oppress people. As a result, everyone suffers. Most often, the developers suffer more than anyone.
Dark Scrum, 2016
Kent Beck
The hard part of software design is navigating the human relationships, full of conflict and conflicting incentives.
Software Design is Human Relationships, 2023

Here's the model

Human Agile Model